Marketing News

Gisele Bündchen Heats Up Garnier in Haircare Campaign

The supermodel and new brand ambassador proves using Fructis Diamond Sleek Shine-Coat Smoothing Spray keeps her trademark tousled waves frizz-free.

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By: Lianna Albrizio

Associate Editor

Miami’s high humidity is no match for Gisele Bündchen’s golden tresses. The legendary supermodel and new brand ambassador for Garnier “proves” that using the brand’s Fructis Diamond Sleek Shine-Coat Smoothing Spray keeps her trademark tousled waves frizz-free and healthy, according to officials. “She embodies the very essence of our brand – a holistic, grounded approach to beauty that begins with wellness and radiates outward and is made to look good and feel good,”...

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